For Immediate Release

Universal Event Management and Big Traffic Mobile Billboards Worldwide enter into Strategic Partnership Agreement

Las Vegas based partnership will have a national solution for continued downturn in exhibitor sponsorship revenues

Las Vegas, NV – December 6, 2007 – Universal Event Management (UEM) today announced a “Strategic Partnership Agreement” with Marla Letizia’s Big Traffic Mobile Billboards Worldwide (Big Traffic), the #1 mobile billboard and advertising Company in Las Vegas. Big Traffic’s partnership with UEM represents the first ever between a show management company, and a leading outdoor advertising specialist.

“There are significant industry trends which are affecting our ability to add value, as well as generate additional revenues for show managers; said Charlie Greco, CEO of Universal Event Management; traditional tradeshow exhibitor sponsorships are down. As a result, revenues are down. We believe that banners, column wraps, sponsorship logos, and the like, just isn’t enough anymore. Commission fees to facilities for indoor sponsorships continue to cut into a decreasing revenue opportunity for show managers. Mobile billboards and outdoor advertising is simply the best cost effective way to promote your event, create exhibitor brand and product awareness and increase revenue opportunities.”

UEM has decades of experience producing and running successful events. They combine strategic thinking with intensity for market research in running some of the world’s most high-profile events.

“We selected UEM as our partner due to their more than 25 years of expertise and leadership in the tradeshow industry,” said Marla Letizia, President & CEO of Big Traffic Mobile Billboards Worldwide. “Our research indicates that show management companies are looking for non-traditional ways to reach show attendees who spend a limited amount of time on a show floor and more time outside of the facility. By partnering with UEM, it allows us to extend our reach, and provide a solution to the tradeshow industry”.

Big Traffic has proven to be the best value in outdoor marketing. Since its inception in 2001, Big Traffic continues to lead the industry with its innovative technology and creativity. Their products and services include mobile billboards, WOBI’sTM (walking billboards) and text messaging for both in-facility and out-facility exhibitor marketing and lead retrieval opportunities.

About Universal Event Management (UEM)
Universal Event Management (UEM) has decades of experience with all aspects of creating and managing successful tradeshows, including sales, exhibitor and attendee marketing, conference content development, logistics, facility management and housing. UEM has produced many global, high profile, large scale tradeshows drawing more than 250,000 attendees annually. For more information on UEM, please visit www.uemanagement.com.

About Marla Letizia’s Big Traffic Mobile Billboards Worldwide (Big Traffic)
Big Traffic Mobile Billboards Worldwide was the first mobile billboard signage company in Las Vegas. Clients include major Las Vegas resorts, national and international manufacturers, retailers, entertainers and fine restaurants. The company was the first mobile billboard company to use GPS tracking systems to ensure clients are receiving their most effective showings available. The company holds many patents for engineering and design. www.bigtraffic.com

Contact:
Anthony Greco
Vice President & COO
Universal Event Management, LLC
(888)356-5051
agreco@uemanagement.com